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Posts Tagged ‘target audience’

A winning triad to be an influential speaker

In Branding, Communication, Content, Development, Inspire, Leadership, Networking, Personal Branding on January 26, 2016 at 11:25 pm


If you’ve ever watched Barack Obama’s Presidential Acceptance Speech of November 2008, you’ll understand how the power of emotions, combined with a good script and the art of executing the delivery work in tandem to engage and rapture the audience so that they hang onto the speaker’s every word.

When giving an influential speech, it’s a winning triad of elements that work beautifully together.

So let’s look at each.

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Writing vs. storytelling

In Creative, Writing on December 10, 2012 at 6:09 am

I recently attended a writers’ workshop and one of the topics discussed was the difference between writing and storytelling.

So it got me thinking about what makes an ordinary piece of writing into an extraordinary story.

Storytelling is the ability to hold captive an audience simply by using words. Or is it? Is it the story? Or the way you write the story?

Let’s explore, shall we?

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Who are you writing to?

In Communication, Copywriting, Creative, Grammar, Instructional Design, Language, Marketing on August 11, 2012 at 10:38 pm

So there you are, about to put thoughts onto paper or screen. You’ve got your topic, you’ve got something to say, you know how the story goes.

What next?

Getting your message across is important. You need to ensure you reach your audience.

Now, we’ve talked about target audience before.

But I’m just going to take that a step back for a minute and talk about how we can determine who the target audience is.

Let’s explore, shall we?

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How to write a killer cover letter

In Copywriting, Language, Personal Branding on July 14, 2012 at 6:44 am

So here you are. Ready to go. You’ve trawled the job ads. You’ve narrowed your list. You’ve even shortlisted that list further. You’ve got your CV ready. You’re good to go. You’re pumped.

Not quite yet. Hold on a second there, buddy. You need a cover letter. No, not just a cover letter. You need a killer cover letter.

Something that’ll make you pop.

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Don’t reinvent the wheel

In Advertizing, Copywriting, Marketing on July 10, 2012 at 4:38 am

Yet another example of clever yet effective copy. The concept isn’t new. Everyone knows strawberries and chocolate are a match made in heaven.

But here, Lindt’s copywriting genius sells you an emotion, and in just 11 words, paints a picture, and sets the scene for the ultimate enjoyment experience.

Perfect for their target audience.

Copyright © agentofarcadia 2012

What’s your hook?

In Communication, Copywriting, Creative, Grammar, Language, Marketing on June 30, 2012 at 11:29 pm

Ever heard a song on the radio you can’t get out of your head? And against your better judgment, you find yourself humming its catchy melody or sometimes ridiculous lyrics all day? Sometimes even to your utter embarrassment?

That’s a hook.

The same concept applies to writing.

But how does one write a hook?

Well, you start with an introduction, build the suspense, bed it down, reward your reader with a climax, then take them home. And finish them off.

Did that just make you sit up and do a double take?

See what I did there?

Now you’re hooked.

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