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Posts Tagged ‘personal brand’

Personal branding: Three important tips for presentation success

In Branding, Personal Branding, Style on May 4, 2017 at 6:32 am

Have you ever been to a presentation and left the room with such a positive first impression that even after they have finished the presentation, you want to continue to connect with them, meet them or do business with them? Why do you suppose that is?

Let’s say you attended a presentation and the presenter was sloppy in appearance, shuffled along the stage and never made eye contact with the audience. How would you feel if you were sitting in the audience? Would you even stay til the end of the presentation?

How important is the way we look to the success of the presentation? What are you communicating with your visual cues?

How you look plays a vital role in the message you send out. According to Albert Mehrabian, famous for his publications on the relative importance of verbal and nonverbal messages, 55% of the message we give is received through visual cues and body language.

It’s true what they say. First impressions last. Indeed, you only have approximately seven seconds to make that first impression. That’s not a long time. And you only get one chance. Remember that how you come across to others and how you communicate via how you look all becomes a part of your visual cue and the message you are giving before you even utter a word. As a presenter, this is your marketing and your calling card.

So what kind of impression would you like to leave as a presenter?

Briefly, let’s look at three ways you can improve your presentation before you even face your audience.

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How mindfulness makes you a more effective leader

In culture, Development, Effectiveness, Inspire, Leadership, Philosophy, Positive Thinking on December 6, 2016 at 5:17 am

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According to research conducted by Harvard University, about 47 percent of us spend our waking hours thinking about something other than what we’re doing. What this means is that we are not present or conscious in the moment to fully listen, connect and engage with events, opportunity and people around us; all vital elements to being an effective leader.

The Mind/Body Medical Institute at Harvard University claims that mindfulness enhances the qualities organizations need. Qualities such as increased brain-wave activity, enhanced intuition and better focus. All also vital elements to being an effective leader.

Mindfulness contributes to raising your awareness of self and of those around you. It increases your ability to be mindful of your emotions, reactions and therefore, your behaviors. These are all exemplary qualities to have as a leader.

To be an effective leader, leaders are taught to lead via the three vital pillars of leadership:

  1. Leading from within
  2. Leading by example
  3. Leading others

So what if as a leader, you practice mindfulness? How much more engaging would your leadership presence be? How much more effective and focused would you be as a leader?

A mindful and focused leader is a leader with a strong leadership presence. Someone who can lead better towards his or her vision via a structured business strategy.

Let’s look at how mindfulness can boost each pillar of leadership.

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How to build a positive personal brand

In Branding, Communication, Inspire, Leadership, Personal Branding, Positive Thinking on October 24, 2016 at 2:03 am

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If someone was to ask you to use three words to describe yourself, what would those words be? And if someone was to use three words to describe you, what do you think those three words would be?

What message do those words convey about who you are?

We’re all communicators. At any point of the day, we are sending out messages to the world. Even when we don’t say a word, we are communicating. In the way we dress, the way we carry ourselves, the way we conduct our lives, even the food we eat, the places we hang out, the people we associate with. They’re all sending out a message.

Every message you send out is an extension of your personal branding. Everything is a communication that sends out the data: ‘This is who I am. This is me.’

This is so important, it bears repeating. Everything that you say, do, and think feeds into your personal brand. Think about it.

Therefore, consistency is important. Just like an organization, there needs to be an alignment of your personal branding to your personal goals.  Read the rest of this entry »

The qualities of a good leader

In Communication, culture, Development, Effectiveness, Inspire, Leadership, Organizational Development, Personal Branding, Philosophy, Strategy on September 23, 2016 at 6:25 am

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It takes courage to be a leader. To stand up and say: I can lead these people into the future with my vision. I can guide them through change. I can inspire them to want to tap into their passion and give that one hundred percent to a cause every single day.

No one said being a leader is easy. Whether you’re a person or a company, there is a certain sense of gravity and expectation that goes with the job and the title. So grave is the weight, that it caused Joseph Wambaugh to pen the words: ‘fish rots from the head’. Meaning that when an organisation or state fails, it is the leadership that is the root cause.

So what are the qualities of a good leader? It all starts with how others perceive who you are as a leader.

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Five simple but powerful tips to increase your influential presence

In Change Management, Communication, Effectiveness, Inspire, Leadership, Performance Management, Personal Branding, Philosophy, Positive Thinking on July 6, 2015 at 2:14 am

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Ever wondered why some people are so much more influential and persuasive than others?

American politician Jim Roth once said: “If you just communicate, you can get by. But if you communicate skilfully, you can work miracles.”

Now there’s a notion; working miracles. What exactly does that entail? A sense of power, achievement, and an ability to reach any desired goal. Profound attributes any leader would covet. Indeed, the quote certainly brings to mind the ability to communicate effectively with an aim to influence or persuade. Certainly an alluring quality. But not just for leaders. Why? Well, because influencing and persuading is a necessary skill for anyone, whether in the professional or personal sphere. It is a transferable skill that can be applied in various situations.

Influencing skills are critical to help you achieve your desired outcomes
Influencing is about being able to convince your stakeholder of the importance of an issue and to see things from a different perspective. If you haven’t got their buy-in, then you haven’t influenced or persuaded them effectively.

And here’s the thing. Influencing and persuading is not just about one conversation. I’m afraid there’s no shortcut. Sometimes, it can be a series  of conversations with the same or different stakeholder over a period of time. And in fact, how long it takes you to achieve the outcome that you’re looking for will depend on the rapport and quality of the relationship.

So what makes an effective influencer?

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Five simple listening tips that automatically change the way you listen

In Communication, Development, Effectiveness, Inspire, Leadership, Personal Branding, Philosophy on June 20, 2015 at 7:08 am

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I was sitting in a cafe recently and noticed the couple next to me. She was talking. He was on his smart phone. Scrolling. Reading. And nodding. Apparently he was listening. Apparently. She thought so, too. Because she kept talking. Mind you, she was looking at him. Talking and making eye contact. Or at least, attempting to. He had his eyes fixed on the phone.

Hands up those of you who have seen this scene. It’s not an unheard of situation. We see it all the time. But have we become so busy, we have to constantly multitask? Even at the detriment of how we connect with others?

If I was sitting across from someone who would dare do that, I would stop talking. It’s a waste of time. And energy. It is disrespectful. And it damages your personal brand to pretend to listen when you’re not. I wanted to shake that person sitting at that table across that poor woman.

But before we get there, there is hope. Here are five simple tips on how to listen actively.

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Branding you in the new year

In Branding, Communication, Creative, Development, Inspire, Leadership, Personal Branding, Philosophy, Positive Thinking on January 21, 2015 at 9:25 pm

So it’s a new year.

Everyone’s talking about a new you. A new me.

Resolutions are made. Some are adhered to. Some are not.

But ultimately, what is the goal you want to achieve?

Why not start at the beginning? Like organizations that have a mission statement. Why not start with that?

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Three fundamental elements for exceptional customer service

In Branding, Communication, Development, Inspire, Leadership, Marketing, Personal Branding, Philosophy on November 3, 2014 at 12:06 am

Ever heard the phrase ‘customer service is an attitude not a department’?

See, this is the thing. People make the mistake to assume that customer service is something for those who work at the front. You know, the public facing department – the ones who deal with the public.

But when you think about it, customer service isn’t just about your customers. It’s about more than that. It’s also about your attitude.

And this means your attitude to your product or service. As well as to your customers. And this attitude is so palpable, it will be felt by those around you – yes, your customers, clients, and stakeholders. So if your attitude is blasé, guess what? Your customers will feel that.

And all this? Well, all this feeds back into your brand. What will you be known for?

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Crafting your personal brand

In Branding, Communication, Creative, Development, Inspire, Leadership, Personal Branding, Philosophy on September 15, 2014 at 1:33 am

A friend recently asked me to help him craft his personal brand. He recognized that I’d written on the topic before and had some knowledge in building one. He spoke about wanting to align it to sharpening an existing curriculum vitae.

So I told him that before we could get to work, that he had to consider his personal brand from a few angles. What exactly did he want (or need) to tell his audience?

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