agent of arcadia

Posts Tagged ‘New York’

The future

In Copywriting, Creative, Inspire on July 4, 2013 at 6:45 am

I took this shot when I was boarding a plane en route to New York.

It’s from an ad campaign that HSBC ran.

The message is clear, and certainly not new, but spoke to me at that moment in time. You see, I was on the precipice of a shift in my own life.

It wasn’t so much the words, but the idea behind the words and the depth of it that made me literally stop in my tracks, whip out my trusted iPhone, and snap the shot.

I wanted to share it because it’s so simple, yet so true. And sometimes, we get so bogged down by the intricacies of daily life that we forget.

So let’s remind ourselves.

The future is full of opportunity.

Copyright © agentofarcadia 2013

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What ignites your spark?

In Creative, Inspire, Writing on June 14, 2013 at 10:13 pm

I’m always on the lookout for things that inspire me. And I’m always connecting with those who fuel that inspiration and creativity. Or at least, I try to.

The Internet and social media have certainly helped facilitate that. My day job predominantly involves writing for e-learning, which means I dedicate my hours to projects that I believe inspire and grow people. And this job is made possible via the Internet. It’s a cyclic process. So it would be highly ironic if I didn’t believe in its power.

I also believe everyone has a voice and a story to tell. You may not be able to write it out, but there are other creative ways to tell your story. Artists and creatives paint, sing, dance, sculpt, produce, and create; with one ultimate goal: to share. To be heard. And for some of us, it’s therapeutic. Cathartic.

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Cheeky branding

In Advertizing, Copywriting, Marketing on June 28, 2012 at 1:20 am

Making my way down to New York City’s High Line, I came across this little gem of cheeky branding.

I had to stop for a shot.

I call this one ‘Three tarts on Ninth Avenue’.

Now, there’s a play on words!

Copyright © agentofarcadia 2012

Cheeky advertizing

In Advertizing, Copywriting, Marketing on June 21, 2012 at 1:41 am

Saw this whilst walking The High Line in New York City. Caught my eye, had a laugh, thought it was cheeky advertizing.

And simply had to share!

Copyright © agentofarcadia 2012

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