agent of arcadia

Posts Tagged ‘marketing’

Let content marketing do the leg work for you

In Advertizing, Branding, Communication, Content, Content Marketing, Creative, Language, Marketing, Writing on July 22, 2015 at 12:35 am

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Remember advertorials? When was the last time you saw one?

Are they simply ads camouflaged as opinion pieces or editorials? Or is there more there than meets the eye?

Perhaps they were a sophisticated way of presenting advertisement without blatantly shouting the brand name. But shout they did. Perhaps we just didn’t realize it.

So remember advertorials? When was the last time you saw one?

Well, you see one almost daily. In blogs, content marketing, pictorials, videos, et al, with clever and elusive product placement.

It’s about communicating with your consumers without selling. In which case, branding is so subtle, you didn’t even know you were being advertised to. Because you’re not.

Why? Because good content marketing doesn’t simply tell you to buy for the sake of. It generally informs you of the need, then educates you on how you can solve that need.

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Mind the gap

In Advertizing, Branding, Copywriting, Creative, Design, Inspire, Marketing on January 4, 2013 at 9:38 am

I love the simplicity of this billboard ad. It’s an uncomplicated yet effective way of telling you the store locations and where you are in the world while you’re actually in the store.

Another example of how advertizing, marketing, and branding don’t necessarily need flashy overtones to get your attention. This one executes simple use of font and subtle color to achieve the effect.

Incidentally, no prizes for guessing the brand!

Copyright © agentofarcadia 2013

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The art of hijacking

In Advertizing, Branding, Marketing on July 2, 2012 at 6:07 am

Advertizing takes on a new form of hijacking your attention. Yes you; the consumer.

Sitting having a cuppa at your local favorite java joint; pull up a random magazine to peruse; and there it is, an ad before you even get a chance to scrutinize the content list. Or turn that first page for that matter.

Blink and you may even miss the title of the magazine entirely.

In advertizing, the art of hijacking your attention is subtle. Discreet. Clever. You’re thinking about it even when you’re not thinking about it. Think you’ve thought about it? Think again. Yes, subliminal.

I’m not even thinking about buying this car. But they’ve sure got me thinking about this ad.

And now I’ve got you thinking about it, too.

Copyright © agentofarcadia 2012

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Buy now or cry later

In Advertizing, Copywriting, Marketing on June 22, 2012 at 1:28 am

So I was out shopping and saw this.

Had a giggle, had to share.

Pure, simple, creative, cheeky but highly effective copy perfect for the target audience!

Copyright © agentofarcadia 2012

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