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Posts Tagged ‘instructional design’

Which style are you?

In Creative, Design, Instructional Design, Learning on June 20, 2013 at 6:24 am

Have you ever been at a workshop and been bored by the constant presentation of slide upon slide of how you should handle a particular situation, but when you’re thrown into a role-playing activity of that situation, suddenly you thrive? Even if you don’t know what you’re doing, instantly, you’re more engaged, and you remember things better.

Well, you might be a kinaesthetic learner.

You see, we all have different ways in which we learn. There are many different models for describing learning styles, but today, I’m going to touch on the VAK Learning Style, which is an acronym for Visual, Auditory, and Kinaesthetic.

Essentially visual learners learn through what they see; auditory from what they hear; and kinaesthetic from activity or doing something. While some people can make use of more than one learning style, most of us have a preference for one style.

Understanding your learning style can help you to learn and retain information more successfully. Likewise, as an Instructional Designer, understanding a learner’s learning style can also help us to better present new information for learning. However, with e-learning, this can sometimes be a challenge as often, there is no way to ascertain the type of learner sitting on the other side of the screen.

So when designing e-learning, it is important to consider different learning styles. By doing so, we increase the success of engaging the learner.

Let’s have a look at these learning styles in further detail.

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The power of an objective

In Copywriting, Creative, Design, Inspire, Instructional Design, Writing on October 26, 2012 at 12:19 am

A couple of blogs back, I wrote about instructional design. I touched on the little subtle skills instructional design requires. I hinted at the ability to juggle and think outside the box to achieve solutions. I contemplated the multiple roles attached to the craft.

But what does all this lead to? Well, the end game for an instructional designer is to create educational content that inspires and challenges minds while incorporating sound process, learning methodology, cognitive theory, and design capability.

A mouthful!

Someone recently asked me how I go about structuring content for learning. In other words, how do I do what I do?

Like a jigsaw puzzle, where do you begin?

Why, at the beginning, of course!

The business objective.

It all starts with what end goal the business wants to achieve.

So you identify and determine the business objective. Why?

Because it provides you with a tangible goal to aim for.

Because it then logically leads you towards determining your learning objectives.

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The six hats of an instructional designer

In Creative, Design, Instructional Design, Writing on August 30, 2012 at 3:34 am

My sister is a marketer. My mom was in advertizing. I used to be in publishing. But over the years, I’ve somehow re-invented myself, and am now an instructional designer.

Why am I telling you this? Because at some point in all our careers, we had one common trait and skill we needed in our jobs. We needed the art of writing.

But in all our jobs, that’s not all we needed. And that’s, of course, not all we did.

And as you know, writing itself can take on many different forms. Writing a feature is very different, for instance, to writing educational content. Or for that matter, writing a client brief or a marketing strategy is entirely different as well.

But to be an instructional designer, is also more than just writing.

So today, I’m going to explore the facets of an instructional designer’s job through the Six Thinking Hats, developed by Dr Edward de Bono.

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