agent of arcadia

Posts Tagged ‘copywriting’

The future

In Copywriting, Creative, Inspire on July 4, 2013 at 6:45 am

I took this shot when I was boarding a plane en route to New York.

It’s from an ad campaign that HSBC ran.

The message is clear, and certainly not new, but spoke to me at that moment in time. You see, I was on the precipice of a shift in my own life.

It wasn’t so much the words, but the idea behind the words and the depth of it that made me literally stop in my tracks, whip out my trusted iPhone, and snap the shot.

I wanted to share it because it’s so simple, yet so true. And sometimes, we get so bogged down by the intricacies of daily life that we forget.

So let’s remind ourselves.

The future is full of opportunity.

Copyright © agentofarcadia 2013



I am a rock

In Advertizing, Branding, Copywriting, Creative, Marketing on November 3, 2012 at 12:24 am

Have you seen the new Amarok ad for Volkswagen?

“I think, therefore I Amarok.”

Snap! Talk about clever copy.

It marries two simple ideas. The play on the name. And a tag everyone can easily relate to.

Another great example of simple creativity and getting the point across to your target audience. And then some.

Copyright © agentofarcadia 2012

Don’t reinvent the wheel

In Advertizing, Copywriting, Marketing on July 10, 2012 at 4:38 am

Yet another example of clever yet effective copy. The concept isn’t new. Everyone knows strawberries and chocolate are a match made in heaven.

But here, Lindt’s copywriting genius sells you an emotion, and in just 11 words, paints a picture, and sets the scene for the ultimate enjoyment experience.

Perfect for their target audience.

Copyright © agentofarcadia 2012

Buy now or cry later

In Advertizing, Copywriting, Marketing on June 22, 2012 at 1:28 am

So I was out shopping and saw this.

Had a giggle, had to share.

Pure, simple, creative, cheeky but highly effective copy perfect for the target audience!

Copyright © agentofarcadia 2012

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