agent of arcadia

Posts Tagged ‘branding’

Let content marketing do the leg work for you

In Advertizing, Branding, Communication, Content, Content Marketing, Creative, Language, Marketing, Writing on July 22, 2015 at 12:35 am

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Remember advertorials? When was the last time you saw one?

Are they simply ads camouflaged as opinion pieces or editorials? Or is there more there than meets the eye?

Perhaps they were a sophisticated way of presenting advertisement without blatantly shouting the brand name. But shout they did. Perhaps we just didn’t realize it.

So remember advertorials? When was the last time you saw one?

Well, you see one almost daily. In blogs, content marketing, pictorials, videos, et al, with clever and elusive product placement.

It’s about communicating with your consumers without selling. In which case, branding is so subtle, you didn’t even know you were being advertised to. Because you’re not.

Why? Because good content marketing doesn’t simply tell you to buy for the sake of. It generally informs you of the need, then educates you on how you can solve that need.

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Branding you in the new year

In Branding, Communication, Creative, Development, Inspire, Leadership, Personal Branding, Philosophy, Positive Thinking on January 21, 2015 at 9:25 pm

So it’s a new year.

Everyone’s talking about a new you. A new me.

Resolutions are made. Some are adhered to. Some are not.

But ultimately, what is the goal you want to achieve?

Why not start at the beginning? Like organizations that have a mission statement. Why not start with that?

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Three fundamental elements for exceptional customer service

In Branding, Communication, Development, Inspire, Leadership, Marketing, Personal Branding, Philosophy on November 3, 2014 at 12:06 am

Ever heard the phrase ‘customer service is an attitude not a department’?

See, this is the thing. People make the mistake to assume that customer service is something for those who work at the front. You know, the public facing department – the ones who deal with the public.

But when you think about it, customer service isn’t just about your customers. It’s about more than that. It’s also about your attitude.

And this means your attitude to your product or service. As well as to your customers. And this attitude is so palpable, it will be felt by those around you – yes, your customers, clients, and stakeholders. So if your attitude is blasé, guess what? Your customers will feel that.

And all this? Well, all this feeds back into your brand. What will you be known for?

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Intent versus reality

In Branding, Communication, Development, Inspire, Leadership, Learning, Personal Branding on April 14, 2014 at 12:02 pm

A valuable lesson was reinforced to me this past month. It inspired me to write this blog.

How many times have you heard someone say, “But that was not my intent”?

And here’s the challenge. How many times have you caught yourself thinking it?

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Mind the gap

In Advertizing, Branding, Copywriting, Creative, Design, Inspire, Marketing on January 4, 2013 at 9:38 am

I love the simplicity of this billboard ad. It’s an uncomplicated yet effective way of telling you the store locations and where you are in the world while you’re actually in the store.

Another example of how advertizing, marketing, and branding don’t necessarily need flashy overtones to get your attention. This one executes simple use of font and subtle color to achieve the effect.

Incidentally, no prizes for guessing the brand!

Copyright © agentofarcadia 2013

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The art of hijacking

In Advertizing, Branding, Marketing on July 2, 2012 at 6:07 am

Advertizing takes on a new form of hijacking your attention. Yes you; the consumer.

Sitting having a cuppa at your local favorite java joint; pull up a random magazine to peruse; and there it is, an ad before you even get a chance to scrutinize the content list. Or turn that first page for that matter.

Blink and you may even miss the title of the magazine entirely.

In advertizing, the art of hijacking your attention is subtle. Discreet. Clever. You’re thinking about it even when you’re not thinking about it. Think you’ve thought about it? Think again. Yes, subliminal.

I’m not even thinking about buying this car. But they’ve sure got me thinking about this ad.

And now I’ve got you thinking about it, too.

Copyright © agentofarcadia 2012

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Cheeky branding

In Advertizing, Copywriting, Marketing on June 28, 2012 at 1:20 am

Making my way down to New York City’s High Line, I came across this little gem of cheeky branding.

I had to stop for a shot.

I call this one ‘Three tarts on Ninth Avenue’.

Now, there’s a play on words!

Copyright © agentofarcadia 2012

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