agent of arcadia

Posts Tagged ‘blogging’

Let content marketing do the leg work for you

In Advertizing, Branding, Communication, Content, Content Marketing, Creative, Language, Marketing, Writing on July 22, 2015 at 12:35 am

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Remember advertorials? When was the last time you saw one?

Are they simply ads camouflaged as opinion pieces or editorials? Or is there more there than meets the eye?

Perhaps they were a sophisticated way of presenting advertisement without blatantly shouting the brand name. But shout they did. Perhaps we just didn’t realize it.

So remember advertorials? When was the last time you saw one?

Well, you see one almost daily. In blogs, content marketing, pictorials, videos, et al, with clever and elusive product placement.

It’s about communicating with your consumers without selling. In which case, branding is so subtle, you didn’t even know you were being advertised to. Because you’re not.

Why? Because good content marketing doesn’t simply tell you to buy for the sake of. It generally informs you of the need, then educates you on how you can solve that need.

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The story behind the word of the day

In Advertizing, Branding, Communication, Copywriting, Creative, Design, Grammar, Inspire, Language, Word of the day, Writing on May 3, 2013 at 1:23 am

So I thought I’d write something about the whole exercise behind the ‘Word of the Day’ series.

For a few blogs now, I’ve merely taken a photo of a word (thank you, iPhone) and popped it up as a blog piece. Is this sheer laziness on my part? Have I run out of things to say? Or write about?

Au contraire!

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Word of the day: unique

In Copywriting, Creative, Grammar, Language, Spelling, Word of the day, Writing on April 22, 2013 at 5:24 am

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Word of the day: marvellous

In Communication, Copywriting, Creative, Grammar, Inspire, Language, Personal Branding, Uncategorized, Word of the day, Writing on April 20, 2013 at 2:58 am

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Word of the day: desire

In Copywriting, Creative, Inspire, Language, Word of the day, Writing on April 18, 2013 at 12:31 pm

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Word of the day: touch

In Communication, Copywriting, Creative, Grammar, Inspire, Language, Word of the day, Writing on April 16, 2013 at 2:29 am

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Word of the day: success

In Communication, Copywriting, Creative, Grammar, Inspire, Language, Word of the day on March 27, 2013 at 2:46 am

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Word of the day: energy

In Copywriting, Creative, Inspire, Language, Word of the day, Writing on February 19, 2013 at 3:01 am

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Word of the day: journey

In Copywriting, Creative, Inspire, Language, Word of the day, Writing on January 16, 2013 at 11:58 pm

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Copyright © agentofarcadia 2013

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