agent of arcadia

Posts Tagged ‘audience’

A winning triad to be an influential speaker

In Branding, Communication, Content, Development, Inspire, Leadership, Networking, Personal Branding on January 26, 2016 at 11:25 pm


If you’ve ever watched Barack Obama’s Presidential Acceptance Speech of November 2008, you’ll understand how the power of emotions, combined with a good script and the art of executing the delivery work in tandem to engage and rapture the audience so that they hang onto the speaker’s every word.

When giving an influential speech, it’s a winning triad of elements that work beautifully together.

So let’s look at each.

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Setting the scene

In Creative, Design, Film, Scriptwriting, Theater, Writing on July 13, 2013 at 10:17 pm

I love the opening first scene of the movie The Adjustment Bureau. A side silhouette of Matt Damon standing in perfect synergy to the arched backdrop. The colors. The tone. The vibe. The look. The feel. Even his attire doesn’t disturb the solemness in the air.

He is alone. In semi-darkness. In deep contemplation. Surrounded by beautiful historical architecture. Already you’re wondering why. What is he doing? What happens next?

It sets the scene for the story. You automatically feel a sense that this is his story. A journey into contemplating his purpose. In semi-darkness. In varied levels of confusion.


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A good sound foundation

In Copywriting, Creative, Language, Punctuation, Writing on February 17, 2013 at 2:28 am

The other day, I had the unfortunate privilege to work on a document that, I swear, must have been written by monkeys.

As I trawled through the pages of words to make sense of fragmented sentences thrown together to resemble something close to paragraphs upon paragraphs of content, I realized I wasn’t simply working on the document to ready its content for an elearning platform. I was fully editing the document. It was rife with red from my tracked edits. Indeed, most of my comments included why sentences were changed, words were chopped, and paragraphs restructured.

This got me thinking. The importance of a good foundation is inevitable. But what does this mean?

In one word: structure.

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