agent of arcadia

Posts Tagged ‘advertizing’

Mind the gap

In Advertizing, Branding, Copywriting, Creative, Design, Inspire, Marketing on January 4, 2013 at 9:38 am

I love the simplicity of this billboard ad. It’s an uncomplicated yet effective way of telling you the store locations and where you are in the world while you’re actually in the store.

Another example of how advertizing, marketing, and branding don’t necessarily need flashy overtones to get your attention. This one executes simple use of font and subtle color to achieve the effect.

Incidentally, no prizes for guessing the brand!

Copyright © agentofarcadia 2013



Don’t reinvent the wheel

In Advertizing, Copywriting, Marketing on July 10, 2012 at 4:38 am

Yet another example of clever yet effective copy. The concept isn’t new. Everyone knows strawberries and chocolate are a match made in heaven.

But here, Lindt’s copywriting genius sells you an emotion, and in just 11 words, paints a picture, and sets the scene for the ultimate enjoyment experience.

Perfect for their target audience.

Copyright © agentofarcadia 2012

The art of hijacking

In Advertizing, Branding, Marketing on July 2, 2012 at 6:07 am

Advertizing takes on a new form of hijacking your attention. Yes you; the consumer.

Sitting having a cuppa at your local favorite java joint; pull up a random magazine to peruse; and there it is, an ad before you even get a chance to scrutinize the content list. Or turn that first page for that matter.

Blink and you may even miss the title of the magazine entirely.

In advertizing, the art of hijacking your attention is subtle. Discreet. Clever. You’re thinking about it even when you’re not thinking about it. Think you’ve thought about it? Think again. Yes, subliminal.

I’m not even thinking about buying this car. But they’ve sure got me thinking about this ad.

And now I’ve got you thinking about it, too.

Copyright © agentofarcadia 2012


Buy now or cry later

In Advertizing, Copywriting, Marketing on June 22, 2012 at 1:28 am

So I was out shopping and saw this.

Had a giggle, had to share.

Pure, simple, creative, cheeky but highly effective copy perfect for the target audience!

Copyright © agentofarcadia 2012

Cheeky advertizing

In Advertizing, Copywriting, Marketing on June 21, 2012 at 1:41 am

Saw this whilst walking The High Line in New York City. Caught my eye, had a laugh, thought it was cheeky advertizing.

And simply had to share!

Copyright © agentofarcadia 2012

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