agent of arcadia

Archive for the ‘Punctuation’ Category

The basics

In Copywriting, Grammar, Inspire, Language, Punctuation, Spelling, Writing on June 8, 2013 at 12:47 pm

It’s been a while, I know, and I apologize for that. There is no excuse, but I have been busy.

I also know that I have committed to a blog a month at least. Not only to you, but to myself. Just to keep the learning going.

It wasn’t that I was struggling for an idea for the next blog; or what I wanted to share. It was that I had all these ideas, and then upon reflecting on them, realized they fell short. Or at least I thought. You see, I got so excited about sharing them, I wasn’t even sure anyone else would get as excited. So those ideas are shelved. For now.

In my line of work, I come across different styles of writing in various degrees.

Sometimes I am thrown pages of content and my job is to clean it up. Structure the mess into something that half resembles a cohesive piece of work.

Suffice to say, the day is never dull.

I recently had to review a couple of pieces that got me thinking, and this sparked an idea for a blog.

And I apologize if it seems like it took me forever to get here, but I’m getting to the point.

If you’re still reading, great. Let’s continue.

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A good sound foundation

In Copywriting, Creative, Language, Punctuation, Writing on February 17, 2013 at 2:28 am

The other day, I had the unfortunate privilege to work on a document that, I swear, must have been written by monkeys.

As I trawled through the pages of words to make sense of fragmented sentences thrown together to resemble something close to paragraphs upon paragraphs of content, I realized I wasn’t simply working on the document to ready its content for an elearning platform. I was fully editing the document. It was rife with red from my tracked edits. Indeed, most of my comments included why sentences were changed, words were chopped, and paragraphs restructured.

This got me thinking. The importance of a good foundation is inevitable. But what does this mean?

In one word: structure.

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The spelling bee

In Copywriting, Grammar, Language, Punctuation, Spelling on July 18, 2012 at 7:25 am

Have you ever come across copy and bad spelling turned you off reading it? Are you sitting there nodding vehemently?

To spell or not to spell. That should be the question.

Some posts back, I touched on spelling. Very briefly.

There’s nothing worse than badly spelled copy. It’s a turn-off. It’s a distraction. As a reader, you lose sight of the journey the writer is taking you on. As a writer who can’t spell, your credibility becomes questionable.

Plus, it’s unprofessional.

We can certainly partly blame autocorrect spelling or texting abbreviations. Partly. Because seriously, let’s face it, there should be no excuse.

So let’s spell.

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The humble comma

In Copywriting, Grammar, Language, Punctuation on June 21, 2012 at 11:57 pm

Ever wondered what the difference one simple comma might make to a sentence? Can it alter the meaning?

A fellow colleague recently posed me with a challenge.

He asked: What are the two different meanings of these two sentences?

The greatest influences in my life are my sisters, Oprah Winfrey and Madonna.

The greatest influences in my life are my sisters, Oprah Winfrey, and Madonna.

Needless to say, I passed the test with flying colors. Unfortunately, I got no prize.

Can you spot the difference?

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