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Archive for the ‘Marketing’ Category

Seven networking strategies even a wallflower can master

In Branding, Collaboration, Communication, Inspire, Marketing, Networking, Personal Branding on December 8, 2015 at 5:02 am

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For anyone who’s done the DiSC® personal assessment tool, I’ve been diagnosed as a high I for Influencer. This means that I am a person who places emphasis on influencing or persuading others, on openness, and on relationships. It also means that I never shy away from a good party, social, or networking event.

But socializing and partying aside, it’s important also to know how to make the most of such events. We’re coming to the end of another year and as we approach the last quarter, it’s about this time that we send out and receive the invitations to Christmas and other end-of-year social parties and events. So as we start to wind down and celebrate the year gone, and think about the fun we can have and the outfit to wear to some of those potentially themed parties, we should also consider the strategic aspect to attending these events.

Indeed, we should think about how to leverage from these events to make potential new connections, build on existing relationships, and even open up opportunities for the New Year.

It’s not enough simply to attend these events, but about strategic networking.

So let’s look at some strategies that should work even if you’re a wallflower.

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Let content marketing do the leg work for you

In Advertizing, Branding, Communication, Content, Content Marketing, Creative, Language, Marketing, Writing on July 22, 2015 at 12:35 am

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Remember advertorials? When was the last time you saw one?

Are they simply ads camouflaged as opinion pieces or editorials? Or is there more there than meets the eye?

Perhaps they were a sophisticated way of presenting advertisement without blatantly shouting the brand name. But shout they did. Perhaps we just didn’t realize it.

So remember advertorials? When was the last time you saw one?

Well, you see one almost daily. In blogs, content marketing, pictorials, videos, et al, with clever and elusive product placement.

It’s about communicating with your consumers without selling. In which case, branding is so subtle, you didn’t even know you were being advertised to. Because you’re not.

Why? Because good content marketing doesn’t simply tell you to buy for the sake of. It generally informs you of the need, then educates you on how you can solve that need.

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Three fundamental elements for exceptional customer service

In Branding, Communication, Development, Inspire, Leadership, Marketing, Personal Branding, Philosophy on November 3, 2014 at 12:06 am

Ever heard the phrase ‘customer service is an attitude not a department’?

See, this is the thing. People make the mistake to assume that customer service is something for those who work at the front. You know, the public facing department – the ones who deal with the public.

But when you think about it, customer service isn’t just about your customers. It’s about more than that. It’s also about your attitude.

And this means your attitude to your product or service. As well as to your customers. And this attitude is so palpable, it will be felt by those around you – yes, your customers, clients, and stakeholders. So if your attitude is blasé, guess what? Your customers will feel that.

And all this? Well, all this feeds back into your brand. What will you be known for?

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Making a positive mark with your personal brand

In Branding, Communication, Inspire, Marketing, Personal Branding on September 12, 2013 at 10:16 am

I recently wrote a blog about personal branding. Today I want to talk about what personal branding is. And what it isn’t.

Personal branding isn’t about self-promotion. It’s not about how much money you have. And it’s not about how many people know you.

Personal branding is about who you are and how you project yourself. It’s about the three words that come to mind when people think of you. It’s about the impression you give when you first meet someone. It’s about how others remember you.

Remember: Everything that you say, do, and think feeds into your personal brand.

And remember: Personal branding is not bound by social conventions. It is limitless and driven only by your core values.

And the thing about personal branding is that it’s not about what you do as a profession that sets who you are. It is about who you are.

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Branding the busy bee

In Branding, Communication, Inspire, Marketing, Personal Branding on August 30, 2013 at 11:51 pm

I want to say something about the ‘busy-ness’ of life. This whole business of being busy. Everyone’s busy. Everyone seems to be busy.

And the most ironic thing is, the more technology advances to make it easier for people to stay connected, the busier we get.

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Images with movement

In Advertizing, Branding, Creative, Design, Inspire, Marketing, Photography on July 18, 2013 at 12:58 am

I love the artistic and creative direction of the DKNY and DKNY Men Fall 2013 ad campaigns! Simply because it’s got my top three favorite elements: fashion, New York City, and images with movement.

What do I mean by ‘images with movement’?

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Mind the gap

In Advertizing, Branding, Copywriting, Creative, Design, Inspire, Marketing on January 4, 2013 at 9:38 am

I love the simplicity of this billboard ad. It’s an uncomplicated yet effective way of telling you the store locations and where you are in the world while you’re actually in the store.

Another example of how advertizing, marketing, and branding don’t necessarily need flashy overtones to get your attention. This one executes simple use of font and subtle color to achieve the effect.

Incidentally, no prizes for guessing the brand!

Copyright © agentofarcadia 2013

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I am a rock

In Advertizing, Branding, Copywriting, Creative, Marketing on November 3, 2012 at 12:24 am

Have you seen the new Amarok ad for Volkswagen?

“I think, therefore I Amarok.”

Snap! Talk about clever copy.

It marries two simple ideas. The play on the name. And a tag everyone can easily relate to.

Another great example of simple creativity and getting the point across to your target audience. And then some.

Copyright © agentofarcadia 2012

You. Version 2.0

In Branding, Creative, Inspire, Marketing, Personal Branding on August 17, 2012 at 10:22 pm

A couple of nights back, a colleague asked me: ‘How do you outdo you?’

When you’ve reached a level where those around you aspire to be on par with you, how do you outdo yourself?

Think you can’t? Think again.

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Who are you writing to?

In Communication, Copywriting, Creative, Grammar, Instructional Design, Language, Marketing on August 11, 2012 at 10:38 pm

So there you are, about to put thoughts onto paper or screen. You’ve got your topic, you’ve got something to say, you know how the story goes.

What next?

Getting your message across is important. You need to ensure you reach your audience.

Now, we’ve talked about target audience before.

But I’m just going to take that a step back for a minute and talk about how we can determine who the target audience is.

Let’s explore, shall we?

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