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Archive for the ‘Grammar’ Category

Word of the day: knowledge

In Branding, Communication, Copywriting, Creative, Grammar, Inspire, Language, Learning, Personal Branding, Word of the day, Writing on September 8, 2013 at 10:34 pm

They say, ‘The pen is mightier than the sword’ and that is true power. Knowledge is power. As they say.

But sharing knowledge is even more powerful. It marks a true leader.

I think. Don’t you?

Copyright © agentofarcadia 2013

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Word of the day: hope

In Communication, Copywriting, Creative, Grammar, Inspire, Language, Personal Branding, Word of the day, Writing on August 12, 2013 at 12:24 pm

Perhaps one of the most beautiful words in the English language. From hope stems all things, creativity, inspiration, passion, compassion, value, even love.

So this one is a favorite.

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Copyright © agentofarcadia 2013

The basics

In Copywriting, Grammar, Inspire, Language, Punctuation, Spelling, Writing on June 8, 2013 at 12:47 pm

It’s been a while, I know, and I apologize for that. There is no excuse, but I have been busy.

I also know that I have committed to a blog a month at least. Not only to you, but to myself. Just to keep the learning going.

It wasn’t that I was struggling for an idea for the next blog; or what I wanted to share. It was that I had all these ideas, and then upon reflecting on them, realized they fell short. Or at least I thought. You see, I got so excited about sharing them, I wasn’t even sure anyone else would get as excited. So those ideas are shelved. For now.

In my line of work, I come across different styles of writing in various degrees.

Sometimes I am thrown pages of content and my job is to clean it up. Structure the mess into something that half resembles a cohesive piece of work.

Suffice to say, the day is never dull.

I recently had to review a couple of pieces that got me thinking, and this sparked an idea for a blog.

And I apologize if it seems like it took me forever to get here, but I’m getting to the point.

If you’re still reading, great. Let’s continue.

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The story behind the word of the day

In Advertizing, Branding, Communication, Copywriting, Creative, Design, Grammar, Inspire, Language, Word of the day, Writing on May 3, 2013 at 1:23 am

So I thought I’d write something about the whole exercise behind the ‘Word of the Day’ series.

For a few blogs now, I’ve merely taken a photo of a word (thank you, iPhone) and popped it up as a blog piece. Is this sheer laziness on my part? Have I run out of things to say? Or write about?

Au contraire!

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Word of the day: unique

In Copywriting, Creative, Grammar, Language, Spelling, Word of the day, Writing on April 22, 2013 at 5:24 am

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Copyright © agentofarcadia 2013

Word of the day: marvellous

In Communication, Copywriting, Creative, Grammar, Inspire, Language, Personal Branding, Uncategorized, Word of the day, Writing on April 20, 2013 at 2:58 am

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Word of the day: touch

In Communication, Copywriting, Creative, Grammar, Inspire, Language, Word of the day, Writing on April 16, 2013 at 2:29 am

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Copyright © agentofarcadia 2013

Word of the day: success

In Communication, Copywriting, Creative, Grammar, Inspire, Language, Word of the day on March 27, 2013 at 2:46 am

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Copyright © agentofarcadia 2013

The writer and the storyteller

In Copywriting, Creative, Grammar, Language, Writing on February 4, 2013 at 10:56 am

A few blogs back, I wrote about the difference between a writer and a storyteller.

Today, I want to share a little story (no pun intended!) with you and explore this a little further.

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Who are you writing to?

In Communication, Copywriting, Creative, Grammar, Instructional Design, Language, Marketing on August 11, 2012 at 10:38 pm

So there you are, about to put thoughts onto paper or screen. You’ve got your topic, you’ve got something to say, you know how the story goes.

What next?

Getting your message across is important. You need to ensure you reach your audience.

Now, we’ve talked about target audience before.

But I’m just going to take that a step back for a minute and talk about how we can determine who the target audience is.

Let’s explore, shall we?

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