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Archive for the ‘Design’ Category

Design Thinking: The future of thinking

In Collaboration, Content, Creative, Design, Development, Effectiveness, Inspire, Instructional Design, Leadership, Learning, Philosophy, Strategy on March 8, 2016 at 11:15 am

Did you know that HR organizations are incorporating Design Thinking into their approach to managing, supporting, and training people? Instead of building ‘programs’ and ‘processes’, they are studying people to aid in the development of interventions, apps, and tools to help make employees less stressed and more productive. This was as reported in Deloitte’s Human Capital Trends 2016.

According to the report, it was also stated that HR needs to upgrade its skills to include design thinking, people analytics, and behavioral economics.

Design Thinking is not a new concept. Giants such as Lego and Google have been practicing this for years. But why are we suddenly sitting up to join the club?

Because when the client or customer can literally take or leave at the touch of a button, loyalty has never been so coveted. And user experience has become gospel truth.

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Images with movement

In Advertizing, Branding, Creative, Design, Inspire, Marketing, Photography on July 18, 2013 at 12:58 am

I love the artistic and creative direction of the DKNY and DKNY Men Fall 2013 ad campaigns! Simply because it’s got my top three favorite elements: fashion, New York City, and images with movement.

What do I mean by ‘images with movement’?

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Setting the scene

In Creative, Design, Film, Scriptwriting, Theater, Writing on July 13, 2013 at 10:17 pm

I love the opening first scene of the movie The Adjustment Bureau. A side silhouette of Matt Damon standing in perfect synergy to the arched backdrop. The colors. The tone. The vibe. The look. The feel. Even his attire doesn’t disturb the solemness in the air.

He is alone. In semi-darkness. In deep contemplation. Surrounded by beautiful historical architecture. Already you’re wondering why. What is he doing? What happens next?

It sets the scene for the story. You automatically feel a sense that this is his story. A journey into contemplating his purpose. In semi-darkness. In varied levels of confusion.


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Creative warriors unite

In Art, Communication, Creative, Design, Inspire, Learning on June 28, 2013 at 12:33 am

I’ve used that term before. The creative warrior. Why? Because being a creative, it can sometimes be a lonely world.

We’re the dreamers with our heads in the clouds. We’re the poets time forgot. We’re the dancers with music in our veins. We’re the producers for which life is a movie. We’re the visionaries no one gets. We’re the abstracts who see depth into everything. And let’s face it, until you are discovered, you’re just that other person who sees things differently from the rest.

But it’s the creatives who push boundaries, open avenues, trail pathways, and make you think.

And we make you feel.

So what drives us?

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Which style are you?

In Creative, Design, Instructional Design, Learning on June 20, 2013 at 6:24 am

Have you ever been at a workshop and been bored by the constant presentation of slide upon slide of how you should handle a particular situation, but when you’re thrown into a role-playing activity of that situation, suddenly you thrive? Even if you don’t know what you’re doing, instantly, you’re more engaged, and you remember things better.

Well, you might be a kinaesthetic learner.

You see, we all have different ways in which we learn. There are many different models for describing learning styles, but today, I’m going to touch on the VAK Learning Style, which is an acronym for Visual, Auditory, and Kinaesthetic.

Essentially visual learners learn through what they see; auditory from what they hear; and kinaesthetic from activity or doing something. While some people can make use of more than one learning style, most of us have a preference for one style.

Understanding your learning style can help you to learn and retain information more successfully. Likewise, as an Instructional Designer, understanding a learner’s learning style can also help us to better present new information for learning. However, with e-learning, this can sometimes be a challenge as often, there is no way to ascertain the type of learner sitting on the other side of the screen.

So when designing e-learning, it is important to consider different learning styles. By doing so, we increase the success of engaging the learner.

Let’s have a look at these learning styles in further detail.

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The story behind the word of the day

In Advertizing, Branding, Communication, Copywriting, Creative, Design, Grammar, Inspire, Language, Word of the day, Writing on May 3, 2013 at 1:23 am

So I thought I’d write something about the whole exercise behind the ‘Word of the Day’ series.

For a few blogs now, I’ve merely taken a photo of a word (thank you, iPhone) and popped it up as a blog piece. Is this sheer laziness on my part? Have I run out of things to say? Or write about?

Au contraire!

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Inspiration, where art thou?

In Art, Communication, Copywriting, Creative, Design, Inspire, Writing on April 17, 2013 at 12:05 am

People often ask me where I get my inspiration from.

So today, I thought I’d share.

Two simple tips.

One. A notebook. Or your iPhone. Or any device you can write, note, or record your thoughts down, into, or on.

Two. Your senses.

Got you interested?

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Mind the gap

In Advertizing, Branding, Copywriting, Creative, Design, Inspire, Marketing on January 4, 2013 at 9:38 am

I love the simplicity of this billboard ad. It’s an uncomplicated yet effective way of telling you the store locations and where you are in the world while you’re actually in the store.

Another example of how advertizing, marketing, and branding don’t necessarily need flashy overtones to get your attention. This one executes simple use of font and subtle color to achieve the effect.

Incidentally, no prizes for guessing the brand!

Copyright © agentofarcadia 2013


The little creative warrior

In Creative, Design, Inspire, Writing on November 11, 2012 at 10:55 am

Okay, so I have a little confession to make.

I usually like to leave my creative writing for Sundays. I find it therapeutic. Granted, I write all the time. And I mean, all the time. It’s in my blood. For as long as I can remember, I’ve always loved to write. I do it for a living and now, I even run three blogs, so that’s a lot of writing!

I’m always pumping something out on my little iPhone. My poor little iPhone. It’s got such a backlog of blogs and ideas waiting to be unleashed. God help if I ever lose it. It would be like losing my mind!

Mind you, I’m not even counting the storyboards and documents I churn out at the office.

But I recently hit a Sunday where I faced a day of creative frustration. And it wasn’t that I wasn’t able to string words together. It was because I wanted to do more. So I kept going and at the end of the day, I was writing til midnight and had smashed out four blogs. And an idea I was excited about.

Somehow I had managed to tackle the beast and got my creative juices going. But I thought I had wasted a day fluffing around trying to get there. Or had I?

So what keeps us creatives going?

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The power of an objective

In Copywriting, Creative, Design, Inspire, Instructional Design, Writing on October 26, 2012 at 12:19 am

A couple of blogs back, I wrote about instructional design. I touched on the little subtle skills instructional design requires. I hinted at the ability to juggle and think outside the box to achieve solutions. I contemplated the multiple roles attached to the craft.

But what does all this lead to? Well, the end game for an instructional designer is to create educational content that inspires and challenges minds while incorporating sound process, learning methodology, cognitive theory, and design capability.

A mouthful!

Someone recently asked me how I go about structuring content for learning. In other words, how do I do what I do?

Like a jigsaw puzzle, where do you begin?

Why, at the beginning, of course!

The business objective.

It all starts with what end goal the business wants to achieve.

So you identify and determine the business objective. Why?

Because it provides you with a tangible goal to aim for.

Because it then logically leads you towards determining your learning objectives.

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