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Archive for the ‘Creative’ Category

Design Thinking: The future of thinking

In Collaboration, Content, Creative, Design, Development, Effectiveness, Inspire, Instructional Design, Leadership, Learning, Philosophy, Strategy on March 8, 2016 at 11:15 am

Did you know that HR organizations are incorporating Design Thinking into their approach to managing, supporting, and training people? Instead of building ‘programs’ and ‘processes’, they are studying people to aid in the development of interventions, apps, and tools to help make employees less stressed and more productive. This was as reported in Deloitte’s Human Capital Trends 2016.

According to the report, it was also stated that HR needs to upgrade its skills to include design thinking, people analytics, and behavioral economics.

Design Thinking is not a new concept. Giants such as Lego and Google have been practicing this for years. But why are we suddenly sitting up to join the club?

Because when the client or customer can literally take or leave at the touch of a button, loyalty has never been so coveted. And user experience has become gospel truth.

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Let content marketing do the leg work for you

In Advertizing, Branding, Communication, Content, Content Marketing, Creative, Language, Marketing, Writing on July 22, 2015 at 12:35 am

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Remember advertorials? When was the last time you saw one?

Are they simply ads camouflaged as opinion pieces or editorials? Or is there more there than meets the eye?

Perhaps they were a sophisticated way of presenting advertisement without blatantly shouting the brand name. But shout they did. Perhaps we just didn’t realize it.

So remember advertorials? When was the last time you saw one?

Well, you see one almost daily. In blogs, content marketing, pictorials, videos, et al, with clever and elusive product placement.

It’s about communicating with your consumers without selling. In which case, branding is so subtle, you didn’t even know you were being advertised to. Because you’re not.

Why? Because good content marketing doesn’t simply tell you to buy for the sake of. It generally informs you of the need, then educates you on how you can solve that need.

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Storytelling as an effective communication tool

In Branding, Communication, Creative, Effectiveness, Inspire, Language, Leadership, Personal Branding, Philosophy on March 19, 2015 at 3:23 am

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Once upon a time, author Rudyard Kipling said: “If history were taught in the form of stories, it would never be forgotten.”

How very true.

Remember when we were younger and we would look forward to that time of the day when we would be read to sleep?

And have you ever been at an event and there was that one person who absolutely stole the show? And they weren’t even the guest speaker?

What did these moments have in common? Storytelling.

I’ve written before about storytelling and how it connects the speaker or writer to the audience.

Why is that?

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Branding you in the new year

In Branding, Communication, Creative, Development, Inspire, Leadership, Personal Branding, Philosophy, Positive Thinking on January 21, 2015 at 9:25 pm

So it’s a new year.

Everyone’s talking about a new you. A new me.

Resolutions are made. Some are adhered to. Some are not.

But ultimately, what is the goal you want to achieve?

Why not start at the beginning? Like organizations that have a mission statement. Why not start with that?

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Crafting your personal brand

In Branding, Communication, Creative, Development, Inspire, Leadership, Personal Branding, Philosophy on September 15, 2014 at 1:33 am

A friend recently asked me to help him craft his personal brand. He recognized that I’d written on the topic before and had some knowledge in building one. He spoke about wanting to align it to sharpening an existing curriculum vitae.

So I told him that before we could get to work, that he had to consider his personal brand from a few angles. What exactly did he want (or need) to tell his audience?

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The art of mindfulness

In Branding, Creative, Development, Inspire, Leadership, Learning, Personal Branding, Philosophy, Positive Thinking on July 21, 2014 at 10:50 pm

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I was watching an episode of ‘An Idiot Abroad’ the other night. And the protagonist, Karl Pilkington, was in Petra, Jordan.

In this particular episode, he had spent countless hours on a camel, then overnight in a camp with others and having dinner eating parts of an animal he didn’t care for, then finally had had enough and insisted they drive the rest of the next day’s journey to their destination.

By the time Karl Pilkington got to Petra, one of the wonders of the world, and one of my most revered dream destinations, he was beside himself.

I watched with amusement at how distracted he was. Despite standing in the presence of one of the world’s most magnificent wonders, the carved ancient city that stood in front of him was furthest from his mind.

I wondered how I would react given being in the same situation. I found myself empathizing with the man. It was humbling.

Then I started wondering how, if I could whenever I want to, tap into the resources I have within me, to bring myself back to the present moment to simply be.

Is it all easier said than done?

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Color code your meetings for a more effective collaboration

In Communication, Creative, Inspire, Leadership on June 10, 2014 at 10:44 am

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Have you ever been in a meeting and wondered where it was going and how come the topic got so sidetracked, it’s driven agenda to walk out the door and effectiveness to jump out the window?

Or perhaps it’s just that you’ve been in too many meetings lately? And you’re starting to doubt the effectiveness of having such meetings?

According to Harvard Business Review’s May 2014 article, ‘Your Scarcest Resource’, “… Fifteen percent of an organization’s collective time is spent in meetings – a percentage that has increased every year since 2008″.

The article goes on to mention that “In a recent Bain survey, senior executives rated more than half the meetings they attended as ‘ineffective’ or ‘very ineffective’…. most companies have an opportunity to liberate at least 20 percent of their collective hours by bringing greater discipline to time management.”

Most of us know the feeling. And after a while, it all starts sounding so cliché. Oh here goes, another meeting. What’s worse is, sometimes after the meetings, paperwork needs to be done. Where do you even find the time? Never mind the regular job you were hired to do. Sometimes it takes longer reporting on the job you do than the actual doing of the job.

But in an era where businesses are pushing for collaboration and communication, meetings are essential. As even the wise Winnie the Pooh said, “You can’t stay in your corner of the forest waiting for others to come to you. You have to go to them sometimes.” Those wise words alone have many layers of wisdom. But let’s focus on effective collaboration for today.

So in the quest to break down silos and foster a collaborative culture, it is inevitable that we have our meetings. Formal or informal. But how to make them more effective?

Have you ever thought about color coding your meetings?

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Two words

In Communication, Creative, Development, Inspire on April 7, 2014 at 12:27 pm

I spotted a quote the other day which I thought I’d share.

“If you could write a note to your younger self, what would you say in only two words?”

So if you could, what would you say?

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The adventure called life

In Creative, Inspire, Language, Word of the day on February 1, 2014 at 12:42 am

So it’s 2014.

I’m not one to make new year resolutions. I figure if you want to do something positive to change your life, you should just do it; you don’t have to wait for the start of a new year to do so.

But each year, I have a theme. And this year, this word pretty much sums up 2014 for me.

I hope it’s an amazing year for you, too! Happy 2014, here’s to adventure, love, and travel!

For it is those very things that inspire creativity. And may you continue to be inspired this year!

Copyright © agentofarcadia 2014

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Mindset and setting the mind

In Branding, Creative, Inspire, Language, Leadership, Learning, Personal Branding on December 22, 2013 at 3:58 am

So here we are. At the end of another year.

In the last few weeks, as Christmas approaches and every client wants everything completed and ‘signed off’ before we officially close for the holidays, it has become increasingly insane. So intensely busy on some days, the moments seem to disappear into thin air. But if we stop and capture them before they do, take the learnings from each experience, these moments become immortal. And become embedded in our minds.

I have also learnt how to master the art of juggling. Not that I never knew how to before, but I swear, my juggling skills have improved ten-fold. When multi-tasking different and several projects against conflicting deadlines, this is crucial. It’s partly due to this adeptness at juggling that my sanity is still intact.

Another thing I have mastered is the art of negotiation. You kinda need to in order to juggle, handle expectations, and work out a win-win solution.

And negotiation doesn’t just stop there, where you negotiate with others to manage your time effectively. Part of the success of juggling a busy schedule is negotiating with your mind. You need to will it to have the same approach as you would when eating an elephant, to borrow the phrase. One chunk at a time. Or climbing Mount Everest for that matter; one step at a time. Take it one day at a time, one project at a time, one issue at a time.

More importantly, it’s about the attitude you take when you’re eating your elephant. Or climbing Mount Everest. Or working on a project the client wanted done yesterday.

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