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Archive for the ‘Copywriting’ Category

Word of the day: knowledge

In Branding, Communication, Copywriting, Creative, Grammar, Inspire, Language, Learning, Personal Branding, Word of the day, Writing on September 8, 2013 at 10:34 pm

They say, ‘The pen is mightier than the sword’ and that is true power. Knowledge is power. As they say.

But sharing knowledge is even more powerful. It marks a true leader.

I think. Don’t you?

Copyright © agentofarcadia 2013

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Word of the day: hope

In Communication, Copywriting, Creative, Grammar, Inspire, Language, Personal Branding, Word of the day, Writing on August 12, 2013 at 12:24 pm

Perhaps one of the most beautiful words in the English language. From hope stems all things, creativity, inspiration, passion, compassion, value, even love.

So this one is a favorite.

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Copyright © agentofarcadia 2013

Word of the day: courageous

In Copywriting, Creative, Inspire, Language, Word of the day, Writing on July 16, 2013 at 4:36 am

How appropriate! Creative warriors should always be courageous!

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Copyright © agentofarcadia 2013

The future

In Copywriting, Creative, Inspire on July 4, 2013 at 6:45 am

I took this shot when I was boarding a plane en route to New York.

It’s from an ad campaign that HSBC ran.

The message is clear, and certainly not new, but spoke to me at that moment in time. You see, I was on the precipice of a shift in my own life.

It wasn’t so much the words, but the idea behind the words and the depth of it that made me literally stop in my tracks, whip out my trusted iPhone, and snap the shot.

I wanted to share it because it’s so simple, yet so true. And sometimes, we get so bogged down by the intricacies of daily life that we forget.

So let’s remind ourselves.

The future is full of opportunity.

Copyright © agentofarcadia 2013

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The basics

In Copywriting, Grammar, Inspire, Language, Punctuation, Spelling, Writing on June 8, 2013 at 12:47 pm

It’s been a while, I know, and I apologize for that. There is no excuse, but I have been busy.

I also know that I have committed to a blog a month at least. Not only to you, but to myself. Just to keep the learning going.

It wasn’t that I was struggling for an idea for the next blog; or what I wanted to share. It was that I had all these ideas, and then upon reflecting on them, realized they fell short. Or at least I thought. You see, I got so excited about sharing them, I wasn’t even sure anyone else would get as excited. So those ideas are shelved. For now.

In my line of work, I come across different styles of writing in various degrees.

Sometimes I am thrown pages of content and my job is to clean it up. Structure the mess into something that half resembles a cohesive piece of work.

Suffice to say, the day is never dull.

I recently had to review a couple of pieces that got me thinking, and this sparked an idea for a blog.

And I apologize if it seems like it took me forever to get here, but I’m getting to the point.

If you’re still reading, great. Let’s continue.

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The story behind the word of the day

In Advertizing, Branding, Communication, Copywriting, Creative, Design, Grammar, Inspire, Language, Word of the day, Writing on May 3, 2013 at 1:23 am

So I thought I’d write something about the whole exercise behind the ‘Word of the Day’ series.

For a few blogs now, I’ve merely taken a photo of a word (thank you, iPhone) and popped it up as a blog piece. Is this sheer laziness on my part? Have I run out of things to say? Or write about?

Au contraire!

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Word of the day: unique

In Copywriting, Creative, Grammar, Language, Spelling, Word of the day, Writing on April 22, 2013 at 5:24 am

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Copyright © agentofarcadia 2013

Word of the day: marvellous

In Communication, Copywriting, Creative, Grammar, Inspire, Language, Personal Branding, Uncategorized, Word of the day, Writing on April 20, 2013 at 2:58 am

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Copyright © agentofarcadia 2013

Word of the day: desire

In Copywriting, Creative, Inspire, Language, Word of the day, Writing on April 18, 2013 at 12:31 pm

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Copyright © agentofarcadia 2013

Inspiration, where art thou?

In Art, Communication, Copywriting, Creative, Design, Inspire, Writing on April 17, 2013 at 12:05 am

People often ask me where I get my inspiration from.

So today, I thought I’d share.

Two simple tips.

One. A notebook. Or your iPhone. Or any device you can write, note, or record your thoughts down, into, or on.

Two. Your senses.

Got you interested?

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