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Archive for the ‘Content Marketing’ Category

Let content marketing do the leg work for you

In Advertizing, Branding, Communication, Content, Content Marketing, Creative, Language, Marketing, Writing on July 22, 2015 at 12:35 am

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Remember advertorials? When was the last time you saw one?

Are they simply ads camouflaged as opinion pieces or editorials? Or is there more there than meets the eye?

Perhaps they were a sophisticated way of presenting advertisement without blatantly shouting the brand name. But shout they did. Perhaps we just didn’t realize it.

So remember advertorials? When was the last time you saw one?

Well, you see one almost daily. In blogs, content marketing, pictorials, videos, et al, with clever and elusive product placement.

It’s about communicating with your consumers without selling. In which case, branding is so subtle, you didn’t even know you were being advertised to. Because you’re not.

Why? Because good content marketing doesn’t simply tell you to buy for the sake of. It generally informs you of the need, then educates you on how you can solve that need.

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