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Archive for the ‘Content’ Category

Design Thinking: The future of thinking

In Collaboration, Content, Creative, Design, Development, Effectiveness, Inspire, Instructional Design, Leadership, Learning, Philosophy, Strategy on March 8, 2016 at 11:15 am

Did you know that HR organizations are incorporating Design Thinking into their approach to managing, supporting, and training people? Instead of building ‘programs’ and ‘processes’, they are studying people to aid in the development of interventions, apps, and tools to help make employees less stressed and more productive. This was as reported in Deloitte’s Human Capital Trends 2016.

According to the report, it was also stated that HR needs to upgrade its skills to include design thinking, people analytics, and behavioral economics.

Design Thinking is not a new concept. Giants such as Lego and Google have been practicing this for years. But why are we suddenly sitting up to join the club?

Because when the client or customer can literally take or leave at the touch of a button, loyalty has never been so coveted. And user experience has become gospel truth.

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A winning triad to be an influential speaker

In Branding, Communication, Content, Development, Inspire, Leadership, Networking, Personal Branding on January 26, 2016 at 11:25 pm

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If you’ve ever watched Barack Obama’s Presidential Acceptance Speech of November 2008, you’ll understand how the power of emotions, combined with a good script and the art of executing the delivery work in tandem to engage and rapture the audience so that they hang onto the speaker’s every word.

When giving an influential speech, it’s a winning triad of elements that work beautifully together.

So let’s look at each.

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Let content marketing do the leg work for you

In Advertizing, Branding, Communication, Content, Content Marketing, Creative, Language, Marketing, Writing on July 22, 2015 at 12:35 am

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Remember advertorials? When was the last time you saw one?

Are they simply ads camouflaged as opinion pieces or editorials? Or is there more there than meets the eye?

Perhaps they were a sophisticated way of presenting advertisement without blatantly shouting the brand name. But shout they did. Perhaps we just didn’t realize it.

So remember advertorials? When was the last time you saw one?

Well, you see one almost daily. In blogs, content marketing, pictorials, videos, et al, with clever and elusive product placement.

It’s about communicating with your consumers without selling. In which case, branding is so subtle, you didn’t even know you were being advertised to. Because you’re not.

Why? Because good content marketing doesn’t simply tell you to buy for the sake of. It generally informs you of the need, then educates you on how you can solve that need.

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