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Archive for the ‘Branding’ Category

Personal branding: Three important tips for presentation success

In Branding, Personal Branding, Style on May 4, 2017 at 6:32 am

Have you ever been to a presentation and left the room with such a positive first impression that even after they have finished the presentation, you want to continue to connect with them, meet them or do business with them? Why do you suppose that is?

Let’s say you attended a presentation and the presenter was sloppy in appearance, shuffled along the stage and never made eye contact with the audience. How would you feel if you were sitting in the audience? Would you even stay til the end of the presentation?

How important is the way we look to the success of the presentation? What are you communicating with your visual cues?

How you look plays a vital role in the message you send out. According to Albert Mehrabian, famous for his publications on the relative importance of verbal and nonverbal messages, 55% of the message we give is received through visual cues and body language.

It’s true what they say. First impressions last. Indeed, you only have approximately seven seconds to make that first impression. That’s not a long time. And you only get one chance. Remember that how you come across to others and how you communicate via how you look all becomes a part of your visual cue and the message you are giving before you even utter a word. As a presenter, this is your marketing and your calling card.

So what kind of impression would you like to leave as a presenter?

Briefly, let’s look at three ways you can improve your presentation before you even face your audience.

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How to build a positive personal brand

In Branding, Communication, Inspire, Leadership, Personal Branding, Positive Thinking on October 24, 2016 at 2:03 am

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If someone was to ask you to use three words to describe yourself, what would those words be? And if someone was to use three words to describe you, what do you think those three words would be?

What message do those words convey about who you are?

We’re all communicators. At any point of the day, we are sending out messages to the world. Even when we don’t say a word, we are communicating. In the way we dress, the way we carry ourselves, the way we conduct our lives, even the food we eat, the places we hang out, the people we associate with. They’re all sending out a message.

Every message you send out is an extension of your personal branding. Everything is a communication that sends out the data: ‘This is who I am. This is me.’

This is so important, it bears repeating. Everything that you say, do, and think feeds into your personal brand. Think about it.

Therefore, consistency is important. Just like an organization, there needs to be an alignment of your personal branding to your personal goals.  Read the rest of this entry »

Dysfunctional habits that can damage your communication style and personal brand

In Branding, Communication, Inspire, Language, Leadership, Networking, Personal Branding on July 6, 2016 at 3:06 am

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Have you ever been in a conversation where no matter what you did, you struggled to engage with the other person?

What was it that they did? Or didn’t do? Having a conversation should not be a difficult thing to do. After all, we all do it every day. We have multiple conversations with various people in several settings, using a variety of mediums. The thing is, you could be the most charismatic, articulate speaker or communicator, but there are some common conversational habits that would absolutely kill your chances at engaging with the other party.

So what are they? Let’s consider six habits that can damage your communication style and personal brand, and what you can do to avoid them.

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A winning triad to be an influential speaker

In Branding, Communication, Content, Development, Inspire, Leadership, Networking, Personal Branding on January 26, 2016 at 11:25 pm

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If you’ve ever watched Barack Obama’s Presidential Acceptance Speech of November 2008, you’ll understand how the power of emotions, combined with a good script and the art of executing the delivery work in tandem to engage and rapture the audience so that they hang onto the speaker’s every word.

When giving an influential speech, it’s a winning triad of elements that work beautifully together.

So let’s look at each.

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Networking for leadership enterprise

In Branding, Collaboration, Development, Networking, Personal Branding on December 13, 2015 at 10:52 pm

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Enterprise leadership is the art of encouraging leaders to focus on organizational outcomes and working on behalf of the firm as a whole, as opposed to placing a focus only on their own team. This holistic approach compels consideration at a more strategic level. In other words, working for the greater good.

So as a leader, when you’re invited to events, it’s a good idea to bear this in mind and consider how to leverage from these events to make potential new connections, build on existing relationships and even open up opportunities for the business you represent. It’s not simply about being present at these events, but about strategic networking. So let’s look at some strategies.

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Seven networking strategies even a wallflower can master

In Branding, Collaboration, Communication, Inspire, Marketing, Networking, Personal Branding on December 8, 2015 at 5:02 am

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For anyone who’s done the DiSC® personal assessment tool, I’ve been diagnosed as a high I for Influencer. This means that I am a person who places emphasis on influencing or persuading others, on openness, and on relationships. It also means that I never shy away from a good party, social, or networking event.

But socializing and partying aside, it’s important also to know how to make the most of such events. We’re coming to the end of another year and as we approach the last quarter, it’s about this time that we send out and receive the invitations to Christmas and other end-of-year social parties and events. So as we start to wind down and celebrate the year gone, and think about the fun we can have and the outfit to wear to some of those potentially themed parties, we should also consider the strategic aspect to attending these events.

Indeed, we should think about how to leverage from these events to make potential new connections, build on existing relationships, and even open up opportunities for the New Year.

It’s not enough simply to attend these events, but about strategic networking.

So let’s look at some strategies that should work even if you’re a wallflower.

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Let content marketing do the leg work for you

In Advertizing, Branding, Communication, Content, Content Marketing, Creative, Language, Marketing, Writing on July 22, 2015 at 12:35 am

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Remember advertorials? When was the last time you saw one?

Are they simply ads camouflaged as opinion pieces or editorials? Or is there more there than meets the eye?

Perhaps they were a sophisticated way of presenting advertisement without blatantly shouting the brand name. But shout they did. Perhaps we just didn’t realize it.

So remember advertorials? When was the last time you saw one?

Well, you see one almost daily. In blogs, content marketing, pictorials, videos, et al, with clever and elusive product placement.

It’s about communicating with your consumers without selling. In which case, branding is so subtle, you didn’t even know you were being advertised to. Because you’re not.

Why? Because good content marketing doesn’t simply tell you to buy for the sake of. It generally informs you of the need, then educates you on how you can solve that need.

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Good to great communication

In Branding, Communication, Development, Effectiveness, Inspire, Language, Leadership, Learning, Personal Branding, Philosophy on May 27, 2015 at 4:38 am

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Have you ever thought about how the way we communicate can be aligned to the way we learn?

It occurred to me the other day when I was asked my thoughts on webinars.

And it got me thinking.

According to the VAK learning styles of visual, audio, and kinesthetic learners, I fall into the kinesthetic category. Perhaps a little visual. But mostly I learn by doing. I love jumping right into the heart of things and by trial and well, error. In fact, of the three styles, audio is not a preferred option for me. At all.

I can’t imagine sitting through a forty-five-minute webinar session, especially if not accompanied by visuals. In fact, I don’t even enjoy talk radio. Or talking on the phone, for that matter. It is not my preferred form of communication. Nor learning.

So I won’t function well in a webinar. It’s also no surprise that I don’t particularly sit well through lengthy teleconferences. Even though I have had to do so, they are a struggle for me. So to remain engaged and animated, I try to take notes.

But what does all this say about my communication preference and learning style? And what has that got to do with the person or persons communicating with me?

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Storytelling as an effective communication tool

In Branding, Communication, Creative, Effectiveness, Inspire, Language, Leadership, Personal Branding, Philosophy on March 19, 2015 at 3:23 am

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Once upon a time, author Rudyard Kipling said: “If history were taught in the form of stories, it would never be forgotten.”

How very true.

Remember when we were younger and we would look forward to that time of the day when we would be read to sleep?

And have you ever been at an event and there was that one person who absolutely stole the show? And they weren’t even the guest speaker?

What did these moments have in common? Storytelling.

I’ve written before about storytelling and how it connects the speaker or writer to the audience.

Why is that?

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Branding you in the new year

In Branding, Communication, Creative, Development, Inspire, Leadership, Personal Branding, Philosophy, Positive Thinking on January 21, 2015 at 9:25 pm

So it’s a new year.

Everyone’s talking about a new you. A new me.

Resolutions are made. Some are adhered to. Some are not.

But ultimately, what is the goal you want to achieve?

Why not start at the beginning? Like organizations that have a mission statement. Why not start with that?

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