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Archive for the ‘Advertizing’ Category

Let content marketing do the leg work for you

In Advertizing, Branding, Communication, Content, Content Marketing, Creative, Language, Marketing, Writing on July 22, 2015 at 12:35 am

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Remember advertorials? When was the last time you saw one?

Are they simply ads camouflaged as opinion pieces or editorials? Or is there more there than meets the eye?

Perhaps they were a sophisticated way of presenting advertisement without blatantly shouting the brand name. But shout they did. Perhaps we just didn’t realize it.

So remember advertorials? When was the last time you saw one?

Well, you see one almost daily. In blogs, content marketing, pictorials, videos, et al, with clever and elusive product placement.

It’s about communicating with your consumers without selling. In which case, branding is so subtle, you didn’t even know you were being advertised to. Because you’re not.

Why? Because good content marketing doesn’t simply tell you to buy for the sake of. It generally informs you of the need, then educates you on how you can solve that need.

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Simon says

In Advertizing, Branding, Communication, Creative, Inspire, Learning, Personal Branding on July 25, 2013 at 4:59 am

I was driving the other day and stationary at the lights, I found myself looking out the window right at an ad that caught my eye.

So I whipped out my iPhone and snapped a shot.

I popped it up on Instagram and the next day, received an email from a friend who gave me a little bit of background to the tagline:

“People don’t buy what you do, they buy why you do it.”

Recognize it?

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Images with movement

In Advertizing, Branding, Creative, Design, Inspire, Marketing, Photography on July 18, 2013 at 12:58 am

I love the artistic and creative direction of the DKNY and DKNY Men Fall 2013 ad campaigns! Simply because it’s got my top three favorite elements: fashion, New York City, and images with movement.

What do I mean by ‘images with movement’?

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The story behind the word of the day

In Advertizing, Branding, Communication, Copywriting, Creative, Design, Grammar, Inspire, Language, Word of the day, Writing on May 3, 2013 at 1:23 am

So I thought I’d write something about the whole exercise behind the ‘Word of the Day’ series.

For a few blogs now, I’ve merely taken a photo of a word (thank you, iPhone) and popped it up as a blog piece. Is this sheer laziness on my part? Have I run out of things to say? Or write about?

Au contraire!

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Mind the gap

In Advertizing, Branding, Copywriting, Creative, Design, Inspire, Marketing on January 4, 2013 at 9:38 am

I love the simplicity of this billboard ad. It’s an uncomplicated yet effective way of telling you the store locations and where you are in the world while you’re actually in the store.

Another example of how advertizing, marketing, and branding don’t necessarily need flashy overtones to get your attention. This one executes simple use of font and subtle color to achieve the effect.

Incidentally, no prizes for guessing the brand!

Copyright © agentofarcadia 2013

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I am a rock

In Advertizing, Branding, Copywriting, Creative, Marketing on November 3, 2012 at 12:24 am

Have you seen the new Amarok ad for Volkswagen?

“I think, therefore I Amarok.”

Snap! Talk about clever copy.

It marries two simple ideas. The play on the name. And a tag everyone can easily relate to.

Another great example of simple creativity and getting the point across to your target audience. And then some.

Copyright © agentofarcadia 2012

Don’t reinvent the wheel

In Advertizing, Copywriting, Marketing on July 10, 2012 at 4:38 am

Yet another example of clever yet effective copy. The concept isn’t new. Everyone knows strawberries and chocolate are a match made in heaven.

But here, Lindt’s copywriting genius sells you an emotion, and in just 11 words, paints a picture, and sets the scene for the ultimate enjoyment experience.

Perfect for their target audience.

Copyright © agentofarcadia 2012

The art of hijacking

In Advertizing, Branding, Marketing on July 2, 2012 at 6:07 am

Advertizing takes on a new form of hijacking your attention. Yes you; the consumer.

Sitting having a cuppa at your local favorite java joint; pull up a random magazine to peruse; and there it is, an ad before you even get a chance to scrutinize the content list. Or turn that first page for that matter.

Blink and you may even miss the title of the magazine entirely.

In advertizing, the art of hijacking your attention is subtle. Discreet. Clever. You’re thinking about it even when you’re not thinking about it. Think you’ve thought about it? Think again. Yes, subliminal.

I’m not even thinking about buying this car. But they’ve sure got me thinking about this ad.

And now I’ve got you thinking about it, too.

Copyright © agentofarcadia 2012

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Cheeky branding

In Advertizing, Copywriting, Marketing on June 28, 2012 at 1:20 am

Making my way down to New York City’s High Line, I came across this little gem of cheeky branding.

I had to stop for a shot.

I call this one ‘Three tarts on Ninth Avenue’.

Now, there’s a play on words!

Copyright © agentofarcadia 2012

Buy now or cry later

In Advertizing, Copywriting, Marketing on June 22, 2012 at 1:28 am

So I was out shopping and saw this.

Had a giggle, had to share.

Pure, simple, creative, cheeky but highly effective copy perfect for the target audience!

Copyright © agentofarcadia 2012

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