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Archive for July, 2015|Monthly archive page

Let content marketing do the leg work for you

In Advertizing, Branding, Communication, Content, Content Marketing, Creative, Language, Marketing, Writing on July 22, 2015 at 12:35 am

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Remember advertorials? When was the last time you saw one?

Are they simply ads camouflaged as opinion pieces or editorials? Or is there more there than meets the eye?

Perhaps they were a sophisticated way of presenting advertisement without blatantly shouting the brand name. But shout they did. Perhaps we just didn’t realize it.

So remember advertorials? When was the last time you saw one?

Well, you see one almost daily. In blogs, content marketing, pictorials, videos, et al, with clever and elusive product placement.

It’s about communicating with your consumers without selling. In which case, branding is so subtle, you didn’t even know you were being advertised to. Because you’re not.

Why? Because good content marketing doesn’t simply tell you to buy for the sake of. It generally informs you of the need, then educates you on how you can solve that need.

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Five simple but powerful tips to increase your influential presence

In Change Management, Communication, Effectiveness, Inspire, Leadership, Performance Management, Personal Branding, Philosophy, Positive Thinking on July 6, 2015 at 2:14 am

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Ever wondered why some people are so much more influential and persuasive than others?

American politician Jim Roth once said: “If you just communicate, you can get by. But if you communicate skilfully, you can work miracles.”

Now there’s a notion; working miracles. What exactly does that entail? A sense of power, achievement, and an ability to reach any desired goal. Profound attributes any leader would covet. Indeed, the quote certainly brings to mind the ability to communicate effectively with an aim to influence or persuade. Certainly an alluring quality. But not just for leaders. Why? Well, because influencing and persuading is a necessary skill for anyone, whether in the professional or personal sphere. It is a transferable skill that can be applied in various situations.

Influencing skills are critical to help you achieve your desired outcomes
Influencing is about being able to convince your stakeholder of the importance of an issue and to see things from a different perspective. If you haven’t got their buy-in, then you haven’t influenced or persuaded them effectively.

And here’s the thing. Influencing and persuading is not just about one conversation. I’m afraid there’s no shortcut. Sometimes, it can be a series  of conversations with the same or different stakeholder over a period of time. And in fact, how long it takes you to achieve the outcome that you’re looking for will depend on the rapport and quality of the relationship.

So what makes an effective influencer?

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