agent of arcadia

Archive for March, 2015|Monthly archive page

Storytelling as an effective communication tool

In Branding, Communication, Creative, Effectiveness, Inspire, Language, Leadership, Personal Branding, Philosophy on March 19, 2015 at 3:23 am

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Once upon a time, author Rudyard Kipling said: “If history were taught in the form of stories, it would never be forgotten.”

How very true.

Remember when we were younger and we would look forward to that time of the day when we would be read to sleep?

And have you ever been at an event and there was that one person who absolutely stole the show? And they weren’t even the guest speaker?

What did these moments have in common? Storytelling.

I’ve written before about storytelling and how it connects the speaker or writer to the audience.

Why is that?

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