agent of arcadia

Archive for February, 2013|Monthly archive page

Word of the day: energy

In Copywriting, Creative, Inspire, Language, Word of the day, Writing on February 19, 2013 at 3:01 am


Copyright © agentofarcadia 2013

A good sound foundation

In Copywriting, Creative, Language, Punctuation, Writing on February 17, 2013 at 2:28 am

The other day, I had the unfortunate privilege to work on a document that, I swear, must have been written by monkeys.

As I trawled through the pages of words to make sense of fragmented sentences thrown together to resemble something close to paragraphs upon paragraphs of content, I realized I wasn’t simply working on the document to ready its content for an elearning platform. I was fully editing the document. It was rife with red from my tracked edits. Indeed, most of my comments included why sentences were changed, words were chopped, and paragraphs restructured.

This got me thinking. The importance of a good foundation is inevitable. But what does this mean?

In one word: structure.

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The look

In Art, Creative, Inspire on February 7, 2013 at 1:08 pm

There is some absolutely mind-blowingly creative talent out there.

I came across this one wandering through the city today. So hot, I had to share it immediately.

It literally stopped me dead in my tracks rushing en route to my destination in the heart of the bustle of my day.

The attention to detail is insane. That look in her eyes. Haunts you for days.

She jumps the queue of blogs I had lined up for the month.

This is the kind of creative talent that inspires us to do what we do. Whatever it is that we do.


Copyright © agentofarcadia 2013


The writer and the storyteller

In Copywriting, Creative, Grammar, Language, Writing on February 4, 2013 at 10:56 am

A few blogs back, I wrote about the difference between a writer and a storyteller.

Today, I want to share a little story (no pun intended!) with you and explore this a little further.

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