agent of arcadia

Archive for October, 2012|Monthly archive page

The power of an objective

In Copywriting, Creative, Design, Inspire, Instructional Design, Writing on October 26, 2012 at 12:19 am

A couple of blogs back, I wrote about instructional design. I touched on the little subtle skills instructional design requires. I hinted at the ability to juggle and think outside the box to achieve solutions. I contemplated the multiple roles attached to the craft.

But what does all this lead to? Well, the end game for an instructional designer is to create educational content that inspires and challenges minds while incorporating sound process, learning methodology, cognitive theory, and design capability.

A mouthful!

Someone recently asked me how I go about structuring content for learning. In other words, how do I do what I do?

Like a jigsaw puzzle, where do you begin?

Why, at the beginning, of course!

The business objective.

It all starts with what end goal the business wants to achieve.

So you identify and determine the business objective. Why?

Because it provides you with a tangible goal to aim for.

Because it then logically leads you towards determining your learning objectives.

Read the rest of this entry »

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