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Archive for August, 2012|Monthly archive page

The six hats of an instructional designer

In Creative, Design, Instructional Design, Writing on August 30, 2012 at 3:34 am

My sister is a marketer. My mom was in advertizing. I used to be in publishing. But over the years, I’ve somehow re-invented myself, and am now an instructional designer.

Why am I telling you this? Because at some point in all our careers, we had one common trait and skill we needed in our jobs. We needed the art of writing.

But in all our jobs, that’s not all we needed. And that’s, of course, not all we did.

And as you know, writing itself can take on many different forms. Writing a feature is very different, for instance, to writing educational content. Or for that matter, writing a client brief or a marketing strategy is entirely different as well.

But to be an instructional designer, is also more than just writing.

So today, I’m going to explore the facets of an instructional designer’s job through the Six Thinking Hats, developed by Dr Edward de Bono.

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You. Version 2.0

In Branding, Creative, Inspire, Marketing, Personal Branding on August 17, 2012 at 10:22 pm

A couple of nights back, a colleague asked me: ‘How do you outdo you?’

When you’ve reached a level where those around you aspire to be on par with you, how do you outdo yourself?

Think you can’t? Think again.

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Who are you writing to?

In Communication, Copywriting, Creative, Grammar, Instructional Design, Language, Marketing on August 11, 2012 at 10:38 pm

So there you are, about to put thoughts onto paper or screen. You’ve got your topic, you’ve got something to say, you know how the story goes.

What next?

Getting your message across is important. You need to ensure you reach your audience.

Now, we’ve talked about target audience before.

But I’m just going to take that a step back for a minute and talk about how we can determine who the target audience is.

Let’s explore, shall we?

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Your daily dose of inspiration

In Creative, Inspire, Personal Branding on August 4, 2012 at 3:23 am

The other day, I asked a colleague if he was feeling inspired, to which his response was pretty flat. And it got me thinking. There’s way too much to enjoy in life to not feel inspired on a daily basis.

A couple of weeks back, I wrote about inspiration being at the heart of creativity. But how does one stay inspired?

Let’s have a look, shall we?

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