agent of arcadia

Archive for July, 2012|Monthly archive page

Inspire. Create. Be.

In Copywriting, Creative, Design, Inspire, Personal Branding on July 26, 2012 at 7:01 am

A few days ago, I twittered about inspiration. Specifically, I asked: ‘At the heart of creativity is passion and an inspiration source. What inspired you today?’

Today’s post is simple. A gentle reminder to stay inspired.

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The spelling bee

In Copywriting, Grammar, Language, Punctuation, Spelling on July 18, 2012 at 7:25 am

Have you ever come across copy and bad spelling turned you off reading it? Are you sitting there nodding vehemently?

To spell or not to spell. That should be the question.

Some posts back, I touched on spelling. Very briefly.

There’s nothing worse than badly spelled copy. It’s a turn-off. It’s a distraction. As a reader, you lose sight of the journey the writer is taking you on. As a writer who can’t spell, your credibility becomes questionable.

Plus, it’s unprofessional.

We can certainly partly blame autocorrect spelling or texting abbreviations. Partly. Because seriously, let’s face it, there should be no excuse.

So let’s spell.

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How to write a killer cover letter

In Copywriting, Language, Personal Branding on July 14, 2012 at 6:44 am

So here you are. Ready to go. You’ve trawled the job ads. You’ve narrowed your list. You’ve even shortlisted that list further. You’ve got your CV ready. You’re good to go. You’re pumped.

Not quite yet. Hold on a second there, buddy. You need a cover letter. No, not just a cover letter. You need a killer cover letter.

Something that’ll make you pop.

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Don’t reinvent the wheel

In Advertizing, Copywriting, Marketing on July 10, 2012 at 4:38 am

Yet another example of clever yet effective copy. The concept isn’t new. Everyone knows strawberries and chocolate are a match made in heaven.

But here, Lindt’s copywriting genius sells you an emotion, and in just 11 words, paints a picture, and sets the scene for the ultimate enjoyment experience.

Perfect for their target audience.

Copyright © agentofarcadia 2012

Isn’t it ironic

In Copywriting, Grammar, Language on July 7, 2012 at 11:53 am

Here’s a cause for a pause.

A conversation the other day where the other party went: ‘It’s ironical.’

To which I replied: ‘Ironic not ironical.’

But based on what reasoning?

Now the irony is, technically the word ‘ironical’ doesn’t actually mean anything different to the word ‘ironic’; it exists merely as a variation of the word. Add a couple more letters, sure, but it basically means the same thing.

Isn’t that ironic?

Or I could even also say: ‘Isn’t that ironical?’ And I would still be grammatically correct. You get it now.

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The art of hijacking

In Advertizing, Branding, Marketing on July 2, 2012 at 6:07 am

Advertizing takes on a new form of hijacking your attention. Yes you; the consumer.

Sitting having a cuppa at your local favorite java joint; pull up a random magazine to peruse; and there it is, an ad before you even get a chance to scrutinize the content list. Or turn that first page for that matter.

Blink and you may even miss the title of the magazine entirely.

In advertizing, the art of hijacking your attention is subtle. Discreet. Clever. You’re thinking about it even when you’re not thinking about it. Think you’ve thought about it? Think again. Yes, subliminal.

I’m not even thinking about buying this car. But they’ve sure got me thinking about this ad.

And now I’ve got you thinking about it, too.

Copyright © agentofarcadia 2012

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